Here’s another ditty from Willard’s The Divine Conspiracy. Willard is giving reference to the provocative appeal that Jesus and his early followers gave to the watching world around them.
The life and words that Jesus brought into the world came in the form of information and reality. He and his early associates overwhelmed the ancient world because they brought into it a stream of life at its deepest, along with the best information possible on the most important matters. These were matters with which the human mind had already been seriously struggling for a millennium or more without much success. The early message was, accordingly, not experienced as something its hearers had to believe or do because otherwise something bad – something with no essential connection with real life – would happen to them. The people initially impacted by that message generally concluded that they would be fools to disregard it. That was the basis of their conversion.